Reader Profiles

The purpose of Reader Profiles are to show who is your target audience based on statistics from results from tests I used in the form of questionnaire to the public. A key point I had observed is that reader p;refills are very open to ambiguous in terms of any strict guidelines with the only guideline considered is that it has to be related to results from questioners and the genre I have aimed my magazine towards for a target primary audience.

From my results:

-9/15 was of the age of 16 years.

-8/15 was female whilst 7/15 was male.

-6/15 preferred to listen to music by phone

-5/26 preferred rock, which was the highest result for choice of genre.

-7/17 preferred to read Vibe magazine.

-12/16 preferred to download music via ITunes.

-5/17 preferred to listen to music at 11-15 hours per week.  

-10/26 preferred to read about articles of artists in music.

-6/18 agreed that Celebrity interviews attracted them to a magazine the most.

With these results as the highest within each choice I can gather what is most important to my audience and who my magazine is best aimed towards. 

-Unisex audience

-Between 16-24 years of age

-Belongs to the socio Economic group of C and D.

-Prefer to download music as opposed to buying a physical copy

-Enjoy Rock genre, which is still popular

-Prefer a stylish magazine in term of layout and structure

-Can listen to music for a healthy amount of time.

-Enjoy articles about new artists and bands as well as popular bands and artists

With these finding gathered I will now create a reader profile with these findings as conventions to display and explain who would be interested in my magazine.

Name: Mark Cassaway

Age: 20

Sex: Male

Background: Mark is a self-conscious personality who enjoys going out towards gigs with friends, a very sociable person, Mark is employed at a manufactures and has income coming into his life. Mark has a definite passion for music within rock and constantly goes out with friends across the UK to multiple gigs in his spare time enjoying himself out drinking and dancing when listening to the music at the gigs he attends. Mark also enjoys listening to new experimental types of music within the genre of rock and will listen to any new artists or bands as long as he is with friends enjoying himself. Mark also whilst travelling will download songs of bands onto his phone via Mp3 Downloads and ITunes to play on his travels to work and to gigs and festivals. Mark also likes to discuss and fell connected to his chosen genre of music as a community and has many accounts on the Internet to discuss about the music he loves with the use of social networking sites such as Facebook and Twitter as well as Internet forums.

Name: Amy Farsdale

Age: 18

Sex: Female

Background: Amy is very self-conscious but likes to experiment with her clothing and likes to stand out from the crowd. Amy likes to go out with friends at the weekend to go to music gigs and festivals in the genre of rock and goes out and enjoys herself drinking and dancing to the music. Amy is currently a university student freshman and also works part time at a fast food restaurant to gain income and to be able to go out at weekends with her friends. Amy enjoys listening to new types of artists and bands but prefers to go and see really popular bands at festivals and gigs in her area. On Amy’s travels to work and University she listens to music on her phone from downloading music of multiple rock bands on download sites such as ITunes. Amy also uses social networking sites to connect with her friends to discuss where the latest gig is and how to get there.

I designed this mood board as a rough image of who my readers are within my reader profile and therefore who the target audience I am aiming my magazine towards too.