The purpose of camera shots is to display an image, which
attracts an audience of the genre of a magazine in to read that magazine.
Camera shots are there to show a variety of pictures so that looking at the
same models and environments do not become repetitive and therefore become an
eyesore to the audience reading the magazine.
There are multiple types of camera shots to display models
and environments and I will be explaining these shots in detail in this post.
The first type of shot I will be explaining is a long shot,
and a long shot will have a models full body within the shot. The use of a long
shot is usually to show a model within an environment and displaying how that
model interacts with the environment. Here is an example of a long shot
This long shot has a model, in this example an American
football player interacting with his environment that in this example is a
football pitch, notice that the models full body is within the image displaying
in detail the gesture and interaction of his environment with his body. This
method of a long shot is supposed to give a motivational effect upon the
audience of that magazine, as if they want to get up and start playing American
football as well due to the energetic gesture of the model.
The second type of shot I will be explaining is the extreme
long shot, and an extreme long shot is usually the same as the long shot except
the main central model or icon is very distant and far away from the camera.
Here is an example of an extreme long shot.
In this example we
have an iconic image of the Hollywood logo within the hills, its environment
surrounds notice the icon is far away from the camera and it. This method of an
extreme long shot is to make an advertising standpoint and to make the audience
want to go and see this icon with their own eyes.
The third type of camera shot I will be explaining is the
medium shot. The medium shot will usually contain the upper torso upwards of an
icon within an environment and sometimes there is an interaction within that
environment. The use of a medium shot is to make the image feel personal
towards the audience as if they were looking at the model face to face at a
comfortable distance. Here is an example of a medium shot.
In this example we have a medium shot of a model looking
towards the audience through the camera and playing chess, only showing one
side of the board. This method of a medium shot is to show the personal
intimacy and interaction between the audience and the model as if you were
playing chess with the model, and the purpose of this specific shot is to gain
attention and curiosity of the audience to pick up the magazine to find out why
the model is playing chess and more importantly why he is playing chess with
you.
The fourth type of shot I will explain is the close up shot.
The close up shot is a shot that usually contains the head and shoulders of a
model with little background showing. The use of a close up shot is to be even
more intermediate with the audience and the model than a medium shot whilst
maintaining a level of comfort for the audience.
In this close up shot we have a model looking towards the
camera with only her head and shoulders visible. This method of a close up shot
is to achieve a personal intimacy but also to question why we are looking down
on the model through the camera lens, giving the audience an enigma code to
generate interest and find out inside within the magazine.
The fifth type of shot I will explain is the extreme close
up shot. The extreme close up shot is just a shot of a models face or part of a
face (such as the eyes for example) so close that we can see all details of the
models face with little to no background. The effect of this sot is to dominate
the audience with an emotion seen as an expression on the models face to set a
tone or atmosphere for the audience to expect within the magazine.
In this close up shot we have an extreme close up of a
models face with a happy expression. This method of this shot conveys a tone of
happiness within the picture and will give the audience the expectation that
what they will see or read will be happy due to the happy expression on the
persons face.
The sixth type of shot I will explain is a low angle shot.
The low angle shot is the camera places at a height lower than the model then
the camera pointing upwards looking towards the model that is looking down at
the camera. The effect of the low angle shot is to invoke, an instinctual
emotion upon the audience to gain some sort of shock factor and to gain
attention and interest in that method.
In this example is a low angle shot of a model looking
downward towards the camera with a smug expression towards the camera and
therefore the audience. The effect of this camera shot is to generate an enigma
code for the audience to gain attention through curiosity towards the magazine
enough to purchase it, why is the model so smug? Why is there a lot of
instruments and apparatus around him? Why are we looking up at him? These sorts
of questions generate curiosity for the audience who will be thinking those
questions enough to buy the magazine to
solve the enigma code.
The seventh type of shot I will explain is the high angle
shot. The high angle shot is a shot of the camera at height taller than the
model the looking down on the model. This method of high angle shot is to make
the audience feel powerful against the model as they look down upon the model
and also to sympathize with the model. It is important to note this shot is
usually used within films, and rarely used to advertise with magazine
magazines, however it still can be used to set a cheeky tone with a music
magazine.
In this close up shot we have a model looking upwards,
towards the camera with only her head and shoulders visible. This is to set a tongue
in cheek tone to the magazine as the model has a very cheeky, cocky expression
when looking at the camera as if she is rebelling or arguing against the camera
with her expression and body posture. The effect is supposed to leave a cheeky
yet flirty tone aimed towards the audience to generate interest and curiosity
to read the magazine.
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